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This is important.....

The American Privacy Rights Act of 2024 (APRA) aims to establish a comprehensive national framework for consumer data privacy and security, introducing requirements for covered entities on data handling and consumer rights.

The American Privacy Rights Act (APRA), a bipartisan proposal introduced by Senate Commerce Committee Chair Maria Cantwell (D-Wash.) and House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-Wash.), seeks to revolutionize how consumer data is handled across the United States. The APRA aims to establish a national standard for data collection, usage, and transfer, granting consumers the ability to opt out of specific data practices, including targeted advertising, and to access, delete, and transfer their data among digital services. Enforcement would be carried out by the Federal Trade Commission (FTC), state attorneys general, and directly by consumers.

The APRA proposes to override state privacy laws, causing friction with states like California that have stringent privacy regulations. However, it does allow for state-level regulation of health or financial data. Its provisions cover a broad array of entities under the FTC Act, imposing data minimization requirements, mandating transparency through privacy policies, establishing rights for consumers over their data, and setting guidelines for dealing with data brokers and algorithmic decision-making.

Additionally, it mandates that certain large entities maintain detailed privacy policies and conduct impact assessments on the use of decision-making algorithms. The legislation includes provisions for a centralized opt-out mechanism for consumers, a public registry for data brokers, and comprehensive rules for the treatment of sensitive and biometric data.

The introduction of the APRA coincides with Maryland's push towards enacting its Comprehensive Privacy Act, the MODPA, which emphasizes data minimization and targets the sale of data belonging to minors. Furthermore, the California Privacy Protection Agency (CPPA) issued an enforcement advisory focused on the principle of data minimization, advising businesses to avoid excessive collection of personal information.

WHY SHOULD WE CARE.....

The APRA represents a significant effort to balance consumer rights with business interests, aiming to fill longstanding regulatory gaps in online privacy protection. If passed, it would take effect 180 days after enactment, though organizations may seek to delay this timeline. The ongoing dialogue among lawmakers and stakeholders suggests the possibility of refinements to the proposal, reflecting the complex landscape of privacy regulation in the U.S.

Here is the link for lots more information:-

https://www.commerce.senate.gov/services/files/E7D2864C-64C3-49D3-BC1E-6AB41DE863F5

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  • Combating Spoofed Robocalls with Caller ID Authentication – Stir / Shaken
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